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Books > Arts & Architecture > Music > Theory of music & musicology
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Bossa Mundo - Brazilian Music in Transnational Media Industries (Hardcover)
Loot Price: R2,694
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Bossa Mundo - Brazilian Music in Transnational Media Industries (Hardcover)
Series: Currents in Latin American and Iberian Music
Expected to ship within 10 - 15 working days
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Brazilian music has been central to Brazil's national brand in the
U.S. and U.K. since the early-1960s. From bossa nova in 1960s jazz
and film, through the 1970s fusion and funk scenes, the world music
boom of the late 1980s and the bossa nova remix revival at the turn
of the millennium, and on to Brazilian musical distribution and
branding in the streaming music era, Bossa Mundo: Brazilian Music
in Transnational Media Industries focuses on watershed moments of
musical breakthrough, exploring what the music may have represented
in a particular historical moment alongside its deeper cultural
impact. Through a discussion of the political meaning of
mass-mediated music, author K. E. Goldschmitt argues for a shift in
scholarly focus-from viewing music as simply a representation of
Otherness to taking into account the broader media environment
where listeners and intermediaries often have conflicting
priorities. Goldschmitt demonstrates that the mediation of
Brazilian music in an increasingly crowded transnational
marketplace has lasting consequences for the creative output
celebrated by Brazil. Like other culturally rich countries in Latin
America-such as Cuba, Mexico, and Argentina-Brazil has captured the
imagination of people in many parts of the world through its music,
driving tourism and international financial investment, while
increasing the country's prominence on the world stage
Nevertheless, stereotypes of Brazilian music persist, especially
those that valorize racial difference. Featuring interviews with
key figures in the transnational circulation of Brazilian music,
and in-depth discussions of well-known Brazilian musicians
alongside artists who redefine what it means to be a Brazilian
musician in the twenty-first century, Bossa Mundo shows the
pernicious effects of branding racial diversity on musicians and
audiences alike.
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