Popular Culture in a Globalised India (Paperback, New)

As India celebrated the sixtieth anniversary of its independence, much praise was lavished on its emergence as a major player on the global stage. Its economic transformation and geopolitical significance as a nuclear power are matched by its globally resonant cultural resources.

This book explores India s rich popular culture. Chapters provide illuminating insights into various aspects of the social, cultural, economic and political realities of contemporary globalised India. Structured thematically and drawing on a broad range of academic disciplines, the book deals with critical issues including:

- Film, television and TV soaps

- Folk theatre, Mahabharata-Ramayana, myths, performance, ideology and religious nationalism

- Music, dance and fashion

- Comics, cartoons, photographs, posters and advertising

- Cyberculture and the software industry

- Indian feminisms

- Sports and tourism

- Food culture

Offering comprehensive coverage of the emerging discipline of popular culture in India, this book is essential reading for courses on Indian popular culture and a useful resource for more general courses in the field of cultural studies, media studies, history, literary studies and communication studies.

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