Karen Blumenthal, like most people, is mystified by the stock
market. Just why is it, she wonders, that seemingly good news can
send a stock plummeting and bad news can send it skyrocketing
again?
In "Grande Expectations," she shows how money is made and lost by
following one of America's hottest growth stocks, Starbucks,
through a year of rapid store openings, fancy new drinks, and
clever promotions, revealing how the many players--big and small
investors, company management, analysts, and the media--propel its
shares up and down.
Blumenthal pulls back the curtain on the stock market to expose its
quirks and inner workings, from the power of a penny of earnings
and the unexpected impact of a stock split to the image-enhancing
effects of a brand of bottled water. With a fly-on-the-wall,
character-driven narrative, Grande Expectations not only makes
investing interesting but also will help you make smarter and
savvier investing choices by:
-Understanding how big pension and mutual fund managers decide
whether to buy more Starbucks--or dump it
-Seeing the unique ways that analysts and other finance
professionals assess an investment--dissecting not only the numbers
but also the company's management, demographics, and global
opportunities
-Learning how Starbucks executives manage our expectations and keep
excitement percolating about the business--and the stock
-Watching how a stock is traded and how that might affect your
buying or selling
-Gleaning how multibillion-dollar private hedge funds make money on
infinitesimal changes in a stock's price
-Entering the dark, strange world of the short sellers
-Realizing how different people can make absolutely opposite bets
and all still come out ahead
You'll come away with new insights into how the stock market really
works--the power of expectations, stock buybacks, and profits--and
explore Starbucks' phenomenal growth and whether it is sustainable.
By unraveling the market's mysteries, "Grande Expectations "shows
how investing can be both profitable and understandable. Get ready
for the ride of your life--and a lifetime of fruitful stock market
success.
"From the Hardcover edition."
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