A Beginner's Guide to Mobile Marketing (Paperback)

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	December 2014
Authors:	Karen Mishra • Molly Garris
Dimensions:	229 x 152 x 9mm (L x W x T)
Format:	Paperback
Pages:	160
ISBN-13:	978-1-60649-840-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
LSN:	1-60649-840-1
Barcode:	9781606498408

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!