Most research on the president's relationship with the public
focuses on modern presidents because they frequently give speeches
in the attempt to build public support for their policy goals.
Expanding the concept of presidential communication beyond policy
speeches, Popular Leadership in the Presidency: Origins and
Practice reveals the extent to which presidents have always
communicated with the public. And it is not simply the existence of
public communication that is significant, but the fact that
structural elements of the presidency encourage a connection with
the people. The fact that the executive consists of one individual,
the symbolic authority that devolves on the president as the sole
national leader, and a selection process that in practice turned
out to be popular all encourages a relationship with the people. An
examination of the first four presidents demonstrates the broad
range of public persuasion practiced by early presidents as well as
the way in which the structural encourages that behavior.
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