Offering a step-by-step guide on how to write an impactful
decision-based teaching case for business education, this book aids
in the creation of resources that will be essential for an academic
curriculum. It demonstrates how the case and teaching note can be
prepared and presented for a successful submission to publishers.
How to Write Great Business Cases provides concise case writing
guidance applicable to case writers from any business discipline.
It covers the core elements of writing a decision-based case such
as interviews and case testing. Ultimately, readers of this
essential book will be taught how to write an engaging business
case that will pique students’ interests. This accessible book
will be perfect for novice case writers endeavouring to succeed in
the case writing process, with particular focus applied to North
American case writing opportunities. It will additionally be
beneficial for experienced case researchers as well as academics of
business and management wishing to enrich their practice and author
further publications. How to Write Great Business Cases delivers
just what its title promises—a practical guide to crafting cases
that engage students and instructors’ manuals that show how to
meet learning objectives in the classroom. Useful for both new and
experienced writers, this book covers it all, from selecting a
topic to getting your case published." -Anne T. Lawrence, PhD
Chair, Case Research Foundation, US ‘How to Write Great Business
Cases is a comprehensive, yet easy to read guide that can be used
as a quick reference, as well as an introduction to case writing.
It will prove useful to those authors new to the scholarship of
business cases, as well as previously published case authors.’
– John D. Varlaro, Johnson & Wales University and Past
President, the North American Case Research Association (NACRA), US
‘Teaching cases are a frequently underappreciated, and often
misunderstood, genre of academic literature. It is hard for
newcomers to apprehend what goes into writing an effective case and
Instructor Manual. This book provides a straight-to-the-point
practical introduction to case writing that is priceless for new
case writers. Well-published case writers will also find this work
a useful resource for honing their craft. The authors have
distilled decades of case writing learning and wisdom into a book
worth owning, that includes a case writing step-by-step process
from beginning to end, with many actionable ideas. Easy to read and
digest, this book is a must-read for all those interested in a
rigorous approach to the case method. It also provides valuable
leads and pointers to connect with the buoyant growing global case
writing community.’ – Maria A. Ballesteros-Sola, California
State University Channel Islands, US ‘How to Write Great Business
Cases is a fantastic resource for any case researcher, regardless
of experience. This extremely thorough and comprehensive book
provides readers everything they need to get their case writing
projects off the ground and to improve their existing skills. I am
especially impressed with the value provided through practical,
usable tips for case writers. High level and big picture is
prevalent throughout the book, but it is the details that really
set it apart. I have, in the past, considered the idea of writing a
book on how to write a case, and now, because this one exists, I
don’t see the need.’ – Eric Dolansky, Editor Case Research
Journal, Brock University, Canada ‘Through accessible writing,
illustrative examples, and in-depth research, Schnarr and Woodwark
offer case writers of all levels a timely, substantial, and
up-to-date guide to making an even greater scholarly and practical
impact through business cases. I applaud their work an d encourage
its widespread usage.’ – Michael M. Goldman, University of San
Francisco, US
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