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The Only Thing That Matters - Bringing the Power of the Customer Into Your Business (Paperback) Loot Price: R376
Discovery Miles 3 760
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The Only Thing That Matters - Bringing the Power of the Customer Into Your Business (Paperback): Karl Albrecht

The Only Thing That Matters - Bringing the Power of the Customer Into Your Business (Paperback)

Karl Albrecht

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List price R418 Loot Price R376 Discovery Miles 3 760 You Save R42 (10%)

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Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990s

In The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:
  • Finding the "Invisible Truth" about your customer
  • Creating new, long-term rules for the Game
  • Winning the hearts, minds, and hands of your people
  • Making all systems, policies, and procedures customer-friendly
  • Keeping score and leading the way

General

Imprint: HarperCollinsPublishers
Country of origin: United States
Release date: May 1993
First published: May 1993
Authors: Karl Albrecht
Dimensions: 203 x 133 x 13mm (L x W x T)
Format: Paperback
Pages: 256
ISBN-13: 978-0-88730-639-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 0-88730-639-X
Barcode: 9780887306396

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