Books > Reference & Interdisciplinary > Communication studies > Media studies
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Media Effects and Beyond - Culture, Socialization and Lifestyles (Paperback)
Loot Price: R643
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Media Effects and Beyond - Culture, Socialization and Lifestyles (Paperback)
Series: Communication and Society
Expected to ship within 12 - 17 working days
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Addressing a multitude of questions and issues surrounding how we
use the media, Media Effects and Beyond represents the results of
an international research programme into the use and effects of
television, video and music. Seeing the viewer not simply as
passive object but as a very active subject, the contributors
engage with every aspect of children's, adolescents' and families'
use of the media - its character, causes and consequences. Topics
explored include media and social mobility; family commumication,
and consumer lifestyles.
Confronting the two traditions of lifestyle research and effects
research, Media Effects and Beyond offers a much-needed
reconceptualization of both. Written at a time when traditional
European public service media systems struggle against a tidal wave
of commercial electronic media, this book will be important reading
for students of contemporary culture and communications, as well as
media policy for decision makers.
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