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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Customer Engagement in Theory and Practice - A Marketing Management Perspective (Hardcover, 1st ed. 2019) Loot Price: R1,597

Discovery Miles 15 970

Repayment Terms: R150 pm x 12*

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Customer Engagement in Theory and Practice - A Marketing Management Perspective (Hardcover, 1st ed. 2019): Katarzyna Zyminkowska

Customer Engagement in Theory and Practice - A Marketing Management Perspective (Hardcover, 1st ed. 2019)

Katarzyna Zyminkowska

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Loot Price R1,597 Discovery Miles 15 970 | Repayment Terms: R150 pm x 12*

Expected to ship within 10 - 15 working days

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Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services sectors, as well as from the consumers themselves. An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	March 2019
First published:	2019
Authors:	Katarzyna Zyminkowska
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	159
Edition:	1st ed. 2019
ISBN-13:	978-3-03-011676-7
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management & management techniques > Project management Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	3-03-011676-X
Barcode:	9783030116767