Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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Advertising in Practice (Paperback)
Loot Price: R1,420
Discovery Miles 14 200
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Advertising in Practice (Paperback)
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Advertising in Practice chronicles the stories of 10 advertising
professionals and how they began their careers within the industry.
The narratives underscore the diverse nature of the advertising
field and the myriad career options that are available to students.
Each chapter represents a guest lecture from a qualified, talented,
and unique member of the advertising community. Readers learn about
each professional's particular education path, training,
misunderstandings, common pitfalls, and best practices. The
chapters address foundations, strategy, tactics, and contexts of
advertising based on the author's own experiences and in the
author's own words. Most importantly, each chapter takes the reader
through a case study from the author's career and emphasizes the
ways in which they think, exposing readers to the unique mindset,
passion, and drive that is required to succeed within the
advertising field. Designed to help students envision their future
careers, Advertising in Practice is an ideal resource for courses
in advertising, public relations, marketing, and communication.
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