Data has become the most powerful tool in business today, and
telling its story effectively is critical to decision making. Yet
color is the most neglected tool in data visualization. With this
book, author and DATAcated founder Kate Strachnyi provides the
ultimate guide to the correct use of color for representing data in
graphs, charts, tables, and infographics. Ideal for data and
business analysts, data scientists, and others who design
infographics and data visualizations, this practical resource
explores color tips and tricks, including the theories behind them
and why they work the way they do. ColorWise covers the psychology,
history, and culture of a number of different colors. This book is
also a useful teaching tool for learning about proper use of color
for data storytelling techniques and dashboarding. You'll explore:
The role that color theory plays in data visualization and
storytelling Various color techniques you can use to improve your
data visualizations How different colors affect your audience's
understanding of data visualizations How to use color intentionally
to help guide your audience Tips for using colors that can be
interpreted by individuals with color vision deficiency How to
apply the book's guidelines for use in your own projects
General
| Imprint: |
O'Reilly Media
|
| Country of origin: |
United States |
| Release date: |
November 2022 |
| Authors: |
Kate Strachnyi
|
| Dimensions: |
151 x 230 x 16mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
100 |
| ISBN-13: |
978-1-4920-9784-6 |
| Categories: |
Books
Promotions
|
| LSN: |
1-4920-9784-5 |
| Barcode: |
9781492097846 |
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