How has the firm of Swaine Adeney Brigg, one of Britain's oldest
and most prestigious manufacturers of leather goods and umbrellas,
survived for so long? What are the ingredients of its lasting
success? This book charts how the company has kept pace with the
shifting needs and demands of the marketplace, seizing trading
opportunities, for the most part successfully, along the way.
Swaine & Adeney began as makers of driving, riding, and hunting
whips, becoming whip-makers to the royal family. With the coming of
the railways, horse-drawn transport was greatly reduced and demand
for whips shifted away from driving accessories to hunting and
fashionable riding accessories. As the twentieth century dawned
Swaine & Adeney survived the advent of the motor car by
applying their leatherworking skills also to the making of luggage.
Other equestrian accessory companies were absorbed: J. Kohler &
Son, makers of coaching and hunting horns, and G. & J. Zair
Ltd, whip-makers of Birmingham. In the dark days of 1943, Thomas
Brigg & Sons, London's leading umbrella and walking-stick
manufacturers joined forces with Swaine & Adeney, bringing with
them their own long and impressive history of craftsmanship and
royal patronage. Together, as Swaine Adeney Brigg, they emerged
into the post-war era with renewed vigour. The hatters Herbert
Johnson and the luggage-making arm of Papworth Industries were
later added to the group. Neville Chamberlain, Margot Fonteyn,
Augustus John, and Stirling Moss have been among the proud owners
of the group's stylish products, and Harrison Ford as Indiana Jones
and Peter Sellers as Inspector Clouseau both wore Herbert Johnson
hats.
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