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Fund Raising and Public Relations - A Critical Analysis (Paperback) Loot Price: R1,472
Discovery Miles 14 720
Fund Raising and Public Relations - A Critical Analysis (Paperback): Kathleen S. Kelly

Fund Raising and Public Relations - A Critical Analysis (Paperback)

Kathleen S. Kelly

Series: Routledge Communication Series

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Loot Price R1,472 Discovery Miles 14 720 | Repayment Terms: R138 pm x 12*

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This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Communication Series
Release date: August 2016
First published: 2010
Authors: Kathleen S. Kelly
Dimensions: 229 x 152mm (L x W)
Format: Paperback
Pages: 552
ISBN-13: 978-1-138-97484-5
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN: 1-138-97484-6
Barcode: 9781138974845

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