This is the first scholarly work to place the function of fund
raising within the field of public relations, redefining it as a
specialization responsible for the management of communication
between a charitable organization and its donor publics. Combining
her academic interest in communication with her experience as a
fund raiser, the author has produced one of the few critical
studies on fund raising, challenging current perspectives and
employing systems theory and the concept of organizational autonomy
to lead to a new and different approach. Until now, fund raising
has been an anomaly, without an academic home and with few general
theories to guide practitioner behavior. This book theoretically
grounds fund raising and develops a theory that provides a fuller
understanding of one of the fastest growing occupations in the
nonprofit sector.
General
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