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Oprah - The Gospel of an Icon (Paperback)
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Oprah - The Gospel of an Icon (Paperback)
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"Today on "Oprah"," intoned the TV announcer, and all over America
viewers tuned in to learn, empathize, and celebrate. In this book,
Kathryn Lofton investigates "the Oprah" phenomenon and finds in
Winfrey's empire - Harpo Productions, "O Magazine", and her new
television network - an uncanny reflection of religion in modern
society. Lofton shows that when Oprah liked, needed, or believed
something, she offered her audience nothing less than spiritual
revolution, reinforced by practices that fuse consumer behavior,
celebrity ambition, and religious idiom. In short, Oprah Winfrey is
a media messiah for a secular age. Lofton's unique approach also
situates "the Oprah" enterprise culturally, illuminating how
Winfrey reflects and continues historical patterns of American
religions.
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