Cool Nations - Media and the Social Imaginary of the Branded Country (Paperback)

Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term 'cool' suitable for describing some essence of their country's brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Advances in Sociology
Release date:	December 2019
First published:	2016
Authors:	Katja Valaskivi
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	164
ISBN-13:	978-0-367-86940-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Social issues > General Books > Social sciences > Politics & government > International relations > General
LSN:	0-367-86940-3
Barcode:	9780367869403

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!