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Behavioral Decision Theory - Psychological and Mathematical Descriptions of Human Choice Behavior (Hardcover, 2nd ed. 2021)
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Behavioral Decision Theory - Psychological and Mathematical Descriptions of Human Choice Behavior (Hardcover, 2nd ed. 2021)
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This book is the second edition of Behavioral Decision Theory,
published in 2014. The main approach and structure of this book
have been retained in the new edition. However, this second edition
provides a fresh overview of the idea of behavioral decision theory
and related research findings such as theoretical and empirical
discoveries of preference formation, time discounting, social
interaction, and social decision making. The book covers a wide
range from classical to relatively recent major studies concerning
behavioral decision theory, which, in brief, is a general term for
descriptive theories to explain the psychological knowledge related
to people's decision-making behavior. It is called a theory but is
actually a combination of various psychological theories, for which
no axiomatic systems-such as those associated with the utility
theory widely used in economics-have been established. The utility
theory is often limited to qualitative knowledge; however, as the
studies of Nobel laureates H. A. Simon, D. Kahneman, and R. Thaler
have suggested, the psychological methodology and knowledge of
behavioral decision theory have been applied widely in such fields
as economics, business administration, and engineering and are
expected to become even more useful in the future. Research into
people's decision making represents an important part in those
fields, various aspects of which overlap with the scope of
behavioral decision theory. This theory is closely related to
behavioral economics and behavioral finance, which have come into
greater use in recent years. This book will appeal especially to
graduate students, advanced undergraduate students, and researchers
who are interested in decision-making phenomena.
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