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Music Genres and Corporate Cultures (Hardcover, New)
Loot Price: R4,143
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Music Genres and Corporate Cultures (Hardcover, New)
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Keith Negus examines the contrasting strategies of major labels such as Sony and Polygram, exploring the seemingly haphazard workings of the music industry and the uneasy relationship between economics and culture; entertainment corporations and the artists they sign. Through in-depth case studies of three major genres; rap, country, and salsa and using interviews with over seventy music industry personnel, Negus researches the way in which the music industry recognises and rewards certain sounds, and how this influences both the creativity of musicians, and their audiences. Music Genres and Corporate Cultures shows how popular music is shaped by the industry yet stresses that music production takes place within a broader culture, one not totally within the control of large corporations.
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