The U.S. Marine Corps is widely recognized and admired as the
undisputed leader in presenting its case as the world's most
effective military organization. This book explains how to promote
your own group with the same effectiveness. Written primarily for
new Marine Public Affairs Officers (PAOs), this handy reference
will also prove useful to Marine Corps leaders assigned to
independent duty as well as those who are de facto PAOs. Col. Keith
Oliver uses numerous real-life examples to teach practitioners how
to aggressively and effectively promote their units and programs
via speeches, the news media, and in-house newsletters, newspapers,
and websites. He includes tips on public speaking, handling
interviews, and building solid relationships. This guide is equally
beneficial to other military service PAOs and civilian public
relations professionals.
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