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Celeb 2.0 - How Social Media Foster Our Fascination with Popular Culture (Hardcover)
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Celeb 2.0 - How Social Media Foster Our Fascination with Popular Culture (Hardcover)
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This volume looks at how the new capabilities of Web 2.0 are
changing the worlds of celebrity fandom and gossip. With Ashton
Kutcher's record-breaking "tweeting" more famous than his films,
and Perez Hilton actually getting more attention than Paris, the
actress often covered in his blog, the worlds of celebrity
celebration and online social networking are pushing the public's
crush on the famous and infamous into overdrive. Celeb 2.0: How
Social Media Foster Our Fascination with Popular Culture explores
this phenomenon. Celeb 2.0 looks at how blogs, video sharing sites,
user-news sites, social networks, and message boards are fueling
America's already voracious consumption of pop culture. Full of
fascinating insights and interviews, the book looks at how
celebrities use blogs, Twitter, and other tools, how YouTube and
other sites create celebrity, how Web 2.0 shortens the distance
between fans and stars, and how the new social media influences
news reporting and series television. Chronologies chart the rise
of celebrity entertainment reporting, celebrity journalists,
reality television, and mash-up culture Includes an index of key
terms related to social networking as well as key players in social
media development and social media celebrities
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