Impact of ICTs on Event Management and Marketing (Paperback)

Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	November 2020
Editors:	Kemal Birdir • Sevda Birdir • Ali Dalgic • Derya Toksoz
Dimensions:	279 x 216 x 20mm (L x W x T)
Format:	Paperback
Pages:	357
ISBN-13:	978-1-79985-701-3
Categories:	Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Customs
LSN:	1-79985-701-8
Barcode:	9781799857013

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