Corporate DNA explores what happens when managers think about and
run their companies as if they were living things. An organic model
is at the heart of the transformation of companies like AT&T
and EDS, working to redesign the bureaucracies that they were built
upon. This book addresses the frustrations felt among corporations
by focusing on the role of the organizational models in the
transformation process. The book's key perception is that the
choice of a mechanical or organic model results in an organizations
developing either mechanical or organic structures. Those
structures, in turn, lead to certain types of behavior. Corporate
DNA provides tools with which managers can replace their old
mechanical models with organic ones. Readers will discover how
living things use information to create work; how they learn,
develop, and govern themselves; and how prototype organic
corporations such as 3M and Federal Express apply organic models to
their operations. Ken Baskin, Ph.D., is a consultant on
communicating quality and culture change. In addition to his own
public relations business, he has worked for the US Department of
Energy, the New Jersey Department of Education, and Bell Atlantic,
including speech writing for CEO Ray Smith. Ken leads workshops on
|Creating Competitive Advantage in a Market Ecology| and |Using the
Principles of DNA for Problem Solving,| among others.
General
| Imprint: |
Routledge
|
| Country of origin: |
United Kingdom |
| Release date: |
August 2016 |
| Authors: |
Ken Baskin
|
| Dimensions: |
229 x 152mm (L x W) |
| Format: |
Hardcover - Cloth over boards
|
| Pages: |
240 |
| ISBN-13: |
978-1-138-17550-1 |
| Categories: |
Books >
Business & Economics >
Economics >
General
|
| LSN: |
1-138-17550-1 |
| Barcode: |
9781138175501 |
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