Integrated Advertising, Promotion, and Marketing Communications + MyLab Marketing with Pearson eText, Global Edition (Paperback, 9th edition)

For courses in advertising. A study of integrated marketing communications taught throughreal-life application Integrated Advertising, Promotion, and Marketing Communications, 9thEdition speaks to an evolved definition of integrated marketing andteaches students how to effectively communicate in the business world. Itchampions the importance of weaving together all marketing activities into oneclear message and voice, and helps students understand how communications areproduced and transmitted. The text explores advertising and promotions, and theroles of social media, mobile messaging, and other marketing tactics toeffectively reach consumers. With added tools to help learners apply conceptsto real- life situations, students will understand the vital links marketersuse to connect and interact with customers.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	October 2022
First published:	2022
Authors:	Kenneth Clow • Donald Baack
Dimensions:	280 x 220 x 20mm (L x W x T)
Format:	Paperback • Digital product license key
Edition:	9th edition
ISBN-13:	978-1-292-41120-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	1-292-41120-1
Barcode:	9781292411200

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