This is the history of advertising in motion pictures from the
slide ads of the 1890s to the common practice of product placement
in the present. Initially, product placement was seen as a somewhat
sleazy practice and also faced opposition from the film industry
itself; it has grown dramatically in the past 25 years. From
Maillards Chocolates advertising with a shot of Cardinal Richelieu
enjoying a hot cup of cocoa in 1895, to product placements in 2002s
Minority Report, for which advertisers were rumored to have paid
$25 million, this book explores the developing union of corporate
America and Hollywood.
This work addresses such topics as televisions conditioning of
filmgoers to accept commercials, companies donation of props, the
debate about advertising such activities as smoking and drinking in
films, and product displacement, or demands by companies to keep
their products absent from unpopular or controversial films. Film
stills and a bibliography complete the book.
General
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