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Product Placement in Hollywood Films - A History (Paperback) Loot Price: R915
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Product Placement in Hollywood Films - A History (Paperback): Kerry Segrave

Product Placement in Hollywood Films - A History (Paperback)

Kerry Segrave

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List price R1,278 Loot Price R915 Discovery Miles 9 150 | Repayment Terms: R86 pm x 12* You Save R363 (28%)

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This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillards Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002s Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood.

This work addresses such topics as televisions conditioning of filmgoers to accept commercials, companies donation of props, the debate about advertising such activities as smoking and drinking in films, and product displacement, or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.

General

Imprint: McFarland & Company
Country of origin: United States
Release date: July 2004
First published: July 2004
Authors: Kerry Segrave
Dimensions: 155 x 230 x 17mm (L x W x T)
Format: Paperback
Pages: 250
ISBN-13: 978-0-7864-1904-3
Categories: Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 0-7864-1904-0
Barcode: 9780786419043

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