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Consuming Football in Late Modern Life (Paperback)
Loot Price: R1,281
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Consuming Football in Late Modern Life (Paperback)
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Consuming Football in Late Modern Life explores the phenomenon of
football (soccer) fandom as consumption in the age of late
modernity. By centralising fandom within the sociology of
consumption, the book examines how this phenomenon equates to a
fluid series of consumption activities that are practiced in the
course of everyday life. In turn, the work departs from much of the
existing literature that features exceptional properties of
fanatical fans, in order to emphasise the position that seemingly
trivial acts of consumption can have a profound influence on the
construction, maintenance and evolution of football fandom
cultures. Containing up to date research findings derived from a
programme of interviews with a sample of football fans, Kevin Dixon
examines the social, emotional, economic and technological
implications of consumption as fans participate in and respond to
the demands of consumer life.
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