From tent revivals to radio and records with a gospel music
innovator Homer Rodeheaver merged evangelical hymns and African
American spirituals with popular music to create a potent gospel
style. Kevin Mungons and Douglas Yeo examine his enormous influence
on gospel music against the backdrop of Christian music history and
Rodeheaver's impact as a cultural and business figure. Rodeheaver
rose to fame as the trombone-playing song leader for evangelist
Billy Sunday. As revivalism declined after World War I, Rodeheaver
leveraged his place in America's newborn celebrity culture to start
the first gospel record label and launch a nationwide radio
program. His groundbreaking combination of hymnal publishing and
recording technology helped define the early Christian music
industry. In his later years, he influenced figures like Billy
Graham and witnessed the music's split into southern gospel and
black gospel.Clear-eyed and revealing, Homer Rodeheaver and the
Rise of the Gospel Music Industry is an overdue consideration of a
pioneering figure in American music.
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