Welcome to the marketing field! If you are interested in a career
as a marketing professional, you've come to the right book. What
exactly do these people do on the job every day? What kind of
skills and educational background do you need to succeed in this
field? How much can you expect to make, and what are the pros and
cons of these various professions? Is this the right career path
for you? How do you avoid burnout and deal with stress? This book
can help you answer these questions and more. Marketing
Professionals: A Practical Career Guide includes interviews with
marketing professionals. This book covers the following job areas
in marketing: Digital marketing SEO (search engine optimization)
and web analytics Social media marketing Graphic design Brand
management Product marketing
General
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