This study examines the way that the modernization and
incorporation of the American publishing industry in the early
twentieth century both helped to foment the emerging late
industrial cultural hierarchy and capitalized on that same
hierarchy to increase readership and profits. More importantly,
however, it attempts to trace the ways in which recently-introduced
marketing techniques, reconceived ideas of audience, and new
paradigms in author-publisher relations affected American writers
of the 1930s and the literature they produced. Using case studies
of authors chosen from various points on the spectrum of so-called
high-, middle-, and lowbrow literature, the author demonstrates
that, contrary to popular critical opinion, this new publishing
landscape--dominated by big-business practices and strict
categorizations of audiences, writers, and works--did not ruin or
corrupt literature but in fact enriched our literary heritage by
providing authors with inspiration and opportunity that they may
not otherwise have had.
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