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Rhetoric in Neoliberalism (Hardcover, 1st ed. 2017)
Loot Price: R3,265
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Rhetoric in Neoliberalism (Hardcover, 1st ed. 2017)
Series: Rhetoric, Politics and Society
Expected to ship within 12 - 17 working days
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This volume examines and applies classical and contemporary
concepts of rhetorical theory and criticism to the context of late
capitalism. Each contributor shows how discourse, its subjects, and
power relations are irrevocably transformed by neoliberalism. The
collection analyzes a range of discourses and phenomena in
neoliberalism including: higher education reforms, computational
culture, Occupy Wall Street protests, the activism of Warren
Buffett, and the 9-11 Truth Movement. Together, these chapters
explore the contemporary rhetorical production of homo economicus
and the various ways in which neoliberalism has become a way of
thinking, orienting, and organizing all aspects of life around
economized metrics of individualized and individuated success. This
book will be of use to students and scholars crossing the fields of
media and communication, political science, and sociology.
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