Going under the hood of retail strategy, this book provides
in-depth coverage of how retailers can leverage the latest in data
analytics and technology to improve profitability and customer
value through pricing. Retail pricing is not about dollars, pounds
or euros, but the value a customer associates with a product, which
can and does change over time. To maximize revenues and profits,
pricing must be dynamic, strategic, and in today’s
hyper-connected and -competitive world, scientific. Using
technology to gather customer insights and create data-driven
pricing approaches can also enhance the customer experience,
improve vendor management, help monitor competitors, and ensure
market efficiency – including the much-needed reduction of waste
in the food sector. This book uses case studies from around the
globe to illustrate the evolution of retailing and offers takeaways
with each chapter to enable retailers to manage the future of
pricing. Retail and pricing managers, retail sector consultants,
and students of sales and marketing will welcome this book’s
innovative solutions to one of bricks-and-mortar retailing’s most
critical challenges.
General
Imprint: |
Taylor & Francis
|
Country of origin: |
United Kingdom |
Release date: |
June 2023 |
First published: |
2024 |
Authors: |
Kiran Gange
|
Dimensions: |
229 x 152mm (L x W) |
Pages: |
208 |
ISBN-13: |
978-1-03-246532-6 |
Categories: |
Books
|
LSN: |
1-03-246532-8 |
Barcode: |
9781032465326 |
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