This book analyses the key factors determining European
competitiveness. It focuses in particular on the issues of
internationalization of firms and markets, the role of technology
and innovation, and of continuing European integration, and deals
with these issues on the level of firms, industries and countries.
The competitiveness of the EC as a whole, relative to the USA and
Japan, is also examined. Part I deals with internationalization,
the organization of firms, and the activities of multinationals in
Europe. Part II focuses on trends in technological competitiveness,
and its importance in growth and trade performance. Part III is
concerned with structural change, the integration of the European
market, competition and mergers, the role of the public sector, and
the role of cultural differences. The book ends by addressing the
role of industrial policy in the future of the Eastern European
economies.
General
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