Business Communication supports the high standard of business
communication that is relevant to today's modernized workplace.
While staying true to its tradition, the 13th edition vastly
streamlines and updates the chapter content and organization,
making the text more elegant and usable. The text's foundation is
its rhetorical approach, underscoring in each chapter the
importance of analyzing each communication situation in terms of
audience, purpose, and context. This approach empowers students to
shape their messages effectively-no matter the channel. Besides
numerous chapter-ending exercises, McGraw Hill's Connect provides
exercises that further reinforce the concepts.
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