Integrated Storytelling by Design - Concepts, Principles and Methods for New Narrative Dimensions (Paperback)

This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	July 2021
First published:	2022
Authors:	Klaus Paulsen
Dimensions:	234 x 156 x 24mm (L x W x T)
Format:	Paperback
Pages:	286
ISBN-13:	978-0-367-85697-7
Categories:	Books > Arts & Architecture > Performing arts > General Books > Language & Literature > Literary & linguistic reference works > Creative writing & creative writing guides Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN:	0-367-85697-2
Barcode:	9780367856977

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