We are very pleased to announce the third book by our bestselling
writers Koos Eissen and Roselien Steur. After the worldwide success
of Sketching and Sketching: the Basics the authors now shift their
focus from 'how to sketch' to 'why to sketch'. For designers,
sketching is a daily activity that can serve many goals. You can
sketch to brainstorm, to find and articulate ideas or to present a
project to other designers in your team or people from other
departments. And of course you sketch to present projects to
clients and production companies. All these goals require different
sketching techniques, which will be even more effective if you
understand how people view your sketches and how you can use your
sketches to improve your way of communicating what you want.
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