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Airline Choices for the Future - From Alliances to Mergers (Hardcover, New Ed) Loot Price: R3,120
Discovery Miles 31 200
Airline Choices for the Future - From Alliances to Mergers (Hardcover, New Ed): Kostas Iatrou, Mauro Oretti

Airline Choices for the Future - From Alliances to Mergers (Hardcover, New Ed)

Kostas Iatrou, Mauro Oretti

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Loot Price R3,120 Discovery Miles 31 200 | Repayment Terms: R292 pm x 12*

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Airline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new scenario. The purpose of this book is twofold. Firstly, it outlines the evolution and the reasons behind alliances between international air carriers, the alliances' track records and the way they have affected airlines and the air transport industry. Secondly, drawing on past and more recent developments in the industry, it examines the experiences airlines involved in cross-border mergers have gone through and the advantages and difficulties they have come across. Alliances and mergers are presented from both the airline and the consumer perspective. The book provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies. It also identifies the challenges alliances and cross-border mergers have faced and highlights the key forces affecting airline development. Theoretical evidence is supplemented by data collected via surveys and interviews with airline executives, aviation experts, consultants and regulatory bodies.

General

Imprint: Ashgate Publishing Limited
Country of origin: United Kingdom
Release date: May 2007
First published: 2007
Authors: Kostas Iatrou • Mauro Oretti
Dimensions: 234 x 156 x 21mm (L x W x T)
Format: Hardcover
Pages: 248
Edition: New Ed
ISBN-13: 978-0-7546-4886-4
Categories: Books > Professional & Technical > Environmental engineering & technology > General
Books > Professional & Technical > Transport technology > Aerospace & aviation technology > General
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LSN: 0-7546-4886-9
Barcode: 9780754648864

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