Technology is a double-edged sword that not only brings
convenience, but also allows for easier way to collect, explore,
and exchange information on or off line. Consumer concerns grow as
security breaches and privacy invasions are uncovered ever more
frequently, creating the necessity for online consumer protection.
Online Consumer Protection: Theories of Human Relativism presents
the academic community with a broad range of international findings
in online consumer protection, encapsulating years of expert online
privacy research in one comprehensive resource. Designed to offer
understanding in the nature of online threats, consumer concerns,
and techniques for online privacy protection, this book provides
essential and current information for researchers, educators,
managers, and practitioners who are affected by the security issues
related to consumer interaction with technology.
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