This book examines social responses to synthesized speech in
e-commerce contexts. Synthesized speech is defined as doubly
disembodied language based on two types of disembodiments embedded
within synthesized speech. Based on the results from a series of
studies on doubly disembodied language, the author shows that
doubly disembodied language is understood in the same way as
disembodied language, which in turn is understood in the same way
as face- to-face communication. With compelling analyses of divers
data sets, the author concludes that automatic imagination of
sources based on perceptual responses to voices and conscious
imagination of sources based on cognitive instruction work
independently for the mental construction of virtual speakers and
persuasion. Theoretical as well as practical implications of the
findings of the series of empirical studies reported in this book
are discussed.
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