The Economics of Advertising (Hardcover)

This book brings together over thirty of the most influential previously published articles on the economics of advertising. Topics covered include an exploration of the welfare consequences of persuasive advertising and informative advertising; an analysis of informative advertising in search-goods markets and as a signal of quality in experience-goods markets; and an examination of the use of advertising to deter entry to the market by rivals, to pre-empt rivals or conversely to collude with them. The volume features both theoretical and empirical contributions to these topics.

General

Imprint:	Edward Elgar Publishing Ltd
Country of origin:	United Kingdom
Series:	The International Library of Critical Writings in Economics series
Release date:	September 2001
Editors:	Kyle Bagwell
Dimensions:	244 x 169mm (L x W)
Format:	Hardcover
Pages:	712
ISBN-13:	978-1-84064-384-8
Categories:	Books > Business & Economics > Economics > Economic theory & philosophy Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN:	1-84064-384-6
Barcode:	9781840643848

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