Books > Business & Economics > Economics > International economics > International trade
|
Buy Now
The World's Wine Markets - Globalization at Work (Hardcover)
Loot Price: R4,967
Discovery Miles 49 670
|
|
The World's Wine Markets - Globalization at Work (Hardcover)
Expected to ship within 12 - 17 working days
|
This absorbing book examines the period of massive structural
adjustment taking place in the wine industry. For many centuries
wine was very much a European product. While that is still the case
today - three-quarters of world wine production, consumption and
trade involve Europe and most of the rest involves just a handful
of New World countries settled by Europeans - the importance of
exports from non-European countries has risen dramatically over the
past decade. The World's Wine Markets includes an in-depth look at
the growth and impact of New World wine production on the Old World
producers, revealing that between 1990 and 2001, the New World's
combined share of world wine exports grew from 4 to 18 per cent, or
from 10 to 35 per cent when intra-European Union trade is excluded.
Original essays, by economists from each of the major wine
producing and consuming regions in the world, analyse recent
developments and future trends, and conclude that globalization of
the industry is set to continue for the foreseeable future.
Furthermore they argue that with increasing globalization, there is
a greater need than ever for systematic analysis of the world's
wine markets. This fascinating work will appeal greatly to students
enrolled in wine marketing and business courses, those studying
industrial organization, and economists and other social scientists
interested in case studies of globalization at work. As well, wine
industry participants interested in understanding the reasons
behind the recent dramatic developments in the industry will find
this rigorously analytical yet accessible book of great value.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.