Save time, save money, and grow your business with more effective
CRM CRM For Dummies is the small business leader's guide to
managing customer interactions. Customer relationship management is
a critical part of any business, and it encompasses everything from
business strategy and HR to sales, marketing, events, and more.
Solutions exist for businesses of any size, but how do you know
which one is right for you? What features do you need? Do you have
the people and processes in place to get the most out of whichever
one you choose? This book is designed to help business leaders
better understand effective CRM and identify the right solution for
their business but it's about much more than software; effective
CRM requires appropriate team structures, intradepartmental
collaboration, and process efficiency. Packed with tactics and
strategies that will save your company thousands of dollars and
man-hours, these chapters answer the most pressing questions that
will make the biggest impact on your sales. Building relationships
with current and future customers is the critical point of
business. This book helps you bring sales, marketing, and
operations together to work toward that common goal, and shows you
the tools and techniques that make your efforts more effective. *
Define your market segments, buyer personas, and voice * Build an
effective internal structure, and choose the right CRM solution *
Optimize leads and conduct effective email marketing * Streamline
processes, automate where possible, and employ analytics Your
customers are the lifeblood of your company; you need to reach
them, engage them, and retain them without wasting precious time or
money. CRM For Dummies gets you up to speed on the latest, most
effective CRM tools and techniques to help your business succeed.
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