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New Product Development in Textiles - Innovation and Production (Paperback)
Loot Price: R6,572
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New Product Development in Textiles - Innovation and Production (Paperback)
Series: Woodhead Publishing Series in Textiles
Expected to ship within 10 - 15 working days
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An increasingly important feature across the technical textile
industry is to produce textiles faster and to have more effective
new product development (NPD). New product development in textiles:
Innovation and production not only provides a fascinating overview
of how products are launched, but is also a source of practical
guidance for developing textile products successfully. Part one
provides a general overview of innovation and textile product
development that introduces the reader to the principles of
developing and defining new products. Part two goes on to discuss a
collection of international studies from across the textile
industry. Chapters describe actual new product development
projects, identifying the problems that were faced and what can be
learnt from these projects, such as customer co-creation and
methods for reducing the risk in NPD. Topics range from technical
textiles and apparel to the end uses of textiles used within the
automotive and packaging industries. With its distinguished editor
and international team of expert contributors New product
development in textiles: Innovation and production is an essential
guide for academics and textile development professionals
worldwide, in sectors ranging from design, production and marketing
through to management.
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