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Media Ecology - An Approach to Understanding the Human Condition (Paperback, New edition)
Loot Price: R1,380
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Media Ecology - An Approach to Understanding the Human Condition (Paperback, New edition)
Series: Understanding Media Ecology, 1
Expected to ship within 12 - 17 working days
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Media Ecology: An Approach to Understanding the Human Condition
provides a long-awaited and much anticipated introduction to media
ecology, a field of inquiry defined as the study of media as
environments. Lance Strate presents a clear and concise explanation
of an intellectual tradition concerned with much more than
understanding media, but rather with understanding the conditions
that shape us as human beings, drive human history, and determine
the prospects for our survival as a species. Much more than a
summary, this book represents a new synthesis that moves the field
forward in a manner that is both unique and unprecedented, and
simultaneously grounded in an unparalleled grasp of media ecology's
intellectual foundations and its relation to other disciplines.
Taking as its subject matter "life, the universe, and everything,"
Strate describes the field as interdisciplinary and
communication-centered, provides a detailed explication of
McLuhan's famous aphorism, "the medium is the message," and
explains that the human condition can only be understood in the
context of our biophysical, technological, and symbolic
environments. Strate provides an in-depth examination of media
ecology's four key terms: medium, which is defined in much broader
terms than in other fields; bias, which refers to tendencies
inherent in materials and methods; effects, which are best
understood via the Aristotelian notion of formal causality and
contemporary systems theory; and environment, which includes the
distinctions between the oral, chirographic, typographic, and
electronic media environments. A chapter on tools serves as a guide
to further media ecological research and scholarship. This book is
well suited for graduate and undergraduate courses on communication
theory and philosophy.
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