This volume of original research contributes to the renewal of
interest in Marshall McLuhan and his work. In Section One, four
chapters provide a general discussion of McLuhan's work. The
chapters in the second section present the reactions of five media
professionals to McLuhan and his work. The third section explores
topics that go to the heart of McLuhan's theories; the linearity of
written communication, perception as it is reflected in artistic
expression, and media semiotics. Section Four emphasizes the
humanistic basis of McLuhan's thought and its applications.
Chapters in the fifth section cover the sector of scholarship for
which McLuhan is best known. Chapters in the final section examine
his work in light of theory and research on the new media of the
past two decades.
General
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