|
Books > Business & Economics > Business & management > Sales & marketing > Advertising
|
Buy Now
Advertising Media Planning - A Brand Management Approach (Paperback, 5th edition)
Loot Price: R1,561
Discovery Miles 15 610
|
|
|
Advertising Media Planning - A Brand Management Approach (Paperback, 5th edition)
Expected to ship within 12 - 17 working days
|
* Unlike competing texts that place media planning within a
marketing context, this textbook provides an integrated and
holistic approach to the full media planning process from an agency
perspective. * This is a new edition of a highly regarded and core
adoptable textbook, fully updated with the most recent trends and
examples in digital and global campaign planning, supported by
mini-case studies, examples, and activities throughout. * Divided
into four key parts and bite-sized chapters to suit programme
delivery, with supporting online resources to aid lecture
preparation.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
