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Advertising Media Planning - A Brand Management Approach (Paperback, 5th edition) Loot Price: R1,777
Discovery Miles 17 770
Repayment Terms: R167 pm x 12*
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Advertising Media Planning - A Brand Management Approach (Paperback, 5th edition): Larry D. Kelley, Lisa Dobias, Kim Bartel...

Advertising Media Planning - A Brand Management Approach (Paperback, 5th edition)

Larry D. Kelley, Lisa Dobias, Kim Bartel Sheehan, David E. Koranda, Donald W. Jugenheimer

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Loot Price R1,777 Discovery Miles 17 770 | Repayment Terms: R167 pm x 12*

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* Unlike competing texts that place media planning within a marketing context, this textbook provides an integrated and holistic approach to the full media planning process from an agency perspective. * This is a new edition of a highly regarded and core adoptable textbook, fully updated with the most recent trends and examples in digital and global campaign planning, supported by mini-case studies, examples, and activities throughout. * Divided into four key parts and bite-sized chapters to suit programme delivery, with supporting online resources to aid lecture preparation.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: December 2022
First published: 2023
Authors: Larry D. Kelley • Lisa Dobias • Kim Bartel Sheehan • David E. Koranda • Donald W. Jugenheimer
Dimensions: 246 x 174mm (L x W)
Format: Paperback
Pages: 302
Edition: 5th edition
ISBN-13: 978-1-03-219215-4
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 1-03-219215-1
Barcode: 9781032192154

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