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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Advertising Account Planning - Planning and Managing an IMC Campaign (Paperback, 3rd edition) Loot Price: R2,108
Discovery Miles 21 080
Repayment Terms: R198 pm x 12*
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Advertising Account Planning - Planning and Managing an IMC Campaign (Paperback, 3rd edition): Larry Kelley

Advertising Account Planning - Planning and Managing an IMC Campaign (Paperback, 3rd edition)

Larry Kelley

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Loot Price R2,108 Discovery Miles 21 080 | Repayment Terms: R198 pm x 12*

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: September 2014
First published: 2015
Authors: Larry Kelley
Dimensions: 229 x 152 x 19mm (L x W x T)
Format: Paperback
Pages: 262
Edition: 3rd edition
ISBN-13: 978-0-7656-4036-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-7656-4036-8
Barcode: 9780765640369

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