Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Advertising Account Planning - Planning and Managing an IMC Campaign (Paperback, 3rd edition) Loot Price: R2,169
Discovery Miles 21 690
Repayment Terms: R203 pm x 12*
Add to cart
Advertising Account Planning - Planning and Managing an IMC Campaign (Paperback, 3rd edition): Larry Kelley

Advertising Account Planning - Planning and Managing an IMC Campaign (Paperback, 3rd edition)

Larry Kelley

 (sign in to rate)
Loot Price R2,169 Discovery Miles 21 690 | Repayment Terms: R203 pm x 12*

Bookmark and Share

Expected to ship within 9 - 17 working days

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: September 2014
First published: 2015
Authors: Larry Kelley
Dimensions: 229 x 152 x 19mm (L x W x T)
Format: Paperback
Pages: 262
Edition: 3rd edition
ISBN-13: 978-0-7656-4036-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Promotions
LSN: 0-7656-4036-8
Barcode: 9780765640369

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R754 R684 Discovery Miles 6 840
The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R638 Discovery Miles 6 380
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R635 Discovery Miles 6 350
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R563 Discovery Miles 5 630
The History of Signboards - from the Earliest Times to the Present Day (Paperback): Jacob Larwood
The History of Signboards - from the…
Jacob Larwood Paperback R754 Discovery Miles 7 540
Advertising Strategy - A Communication Theory Approach (Hardcover): Larry Percy, John Rossiter
Advertising Strategy - A Communication…
Larry Percy, John Rossiter Hardcover R2,800 Discovery Miles 28 000
Advertising, Alcohol Consumption, and Mortality - An Empirical Investigation (Hardcover): Peter A. Cook, Joseph C. Fisher
Advertising, Alcohol Consumption, and…
Peter A. Cook, Joseph C. Fisher Hardcover R2,213 Discovery Miles 22 130
Rethinking Advertising as Paratextual Communication (Hardcover): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Hardcover R2,500 Discovery Miles 25 000
Rethinking Advertising as Paratextual Communication (Paperback): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Paperback R832 Discovery Miles 8 320
Research Handbook on Luxury Branding (Paperback): Felicitas Morhart, Keith Wilcox, Sandor Czellar
Research Handbook on Luxury Branding
Felicitas Morhart, Keith Wilcox, … Paperback R1,144 Discovery Miles 11 440

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners