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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Advertising Account Planning - Planning and Managing an IMC Campaign (Paperback, 3rd edition) Loot Price: R2,142
Discovery Miles 21 420
Repayment Terms: R201 pm x 12*
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Advertising Account Planning - Planning and Managing an IMC Campaign (Paperback, 3rd edition): Larry Kelley

Advertising Account Planning - Planning and Managing an IMC Campaign (Paperback, 3rd edition)

Larry Kelley

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Loot Price R2,142 Discovery Miles 21 420 | Repayment Terms: R201 pm x 12*

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: September 2014
First published: 2015
Authors: Larry Kelley
Dimensions: 229 x 152 x 19mm (L x W x T)
Format: Paperback
Pages: 262
Edition: 3rd edition
ISBN-13: 978-0-7656-4036-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-7656-4036-8
Barcode: 9780765640369

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