This innovative study blends sophisticated statistical analyses,
campaign anecdotes, and penetrating political insight to produce a
fascinating exploration of one of America's most controversial
political institutions--the process by which our major parties
nominate candidates for the presidency. Larry Bartels focuses on
the nature and impact of "momentum" in the contemporary nominating
system. He describes the complex interconnections among primary
election results, expectations, and subsequent primary results that
have made it possible for candidates like Jimmy Carter, George
Bush, and Gary Hart to emerge from relative obscurity into
political prominence in recent nominating campaigns. In the course
of his analysis, he addresses questions central to any
understanding--or evaluation--of the modern nominating process. How
do fundamental political predispositions influence the behavior of
primary voters? How quickly does the public learn about new
candidates? Under what circumstances will primary success itself
generate subsequent primary success? And what are the psychological
processes underlying this dynamic tendency?
Professor Bartels examines the likely consequences of some
proposed alternatives to the current nominating process, including
a regional primary system and a one-day national primary. Thus the
work will be of interest to political activists, would-be
reformers, and interested observers of the American political
scene, as well as to students of public opinion, voting behavior,
the news media, campaigns, and electoral institutions.
General
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