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Books > Social sciences > Education > Higher & further education
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Higher Education Administration with Social Media - Including Applications in Student Affairs, Enrollment Management, Alumni Relations, and Career Centers (Paperback)
Loot Price: R2,776
Discovery Miles 27 760
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Higher Education Administration with Social Media - Including Applications in Student Affairs, Enrollment Management, Alumni Relations, and Career Centers (Paperback)
Series: Cutting-edge Technologies in Higher Education
Expected to ship within 12 - 19 working days
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New technologies provide new ways of delivering the programs and
services of higher educational (HE) institutions. Social media such
as Facebook, blogs, Flickr, Twitter, and the Second Life virtual
world engage constituents and enhance effectiveness. Understanding
the trends in the expanding role of social media in HE and the
related implications for staff preparedness and training is
necessary for future-oriented administrators and practitioners.
This book examines how social media are redefining what university
communities are and the purposes and practices of the various
functional areas in HE. It presents an overview of innovative
practices in the recruitment, advising, retention, graduation and
engagement of students and alumni, and examines social media in
connection with enrollment management, advising and mentoring,
public relations and alumni relations. Topics covered include: how
Facebook helps and hinders students' social integration; connecting
fans and sports more intensively through social media; how to
prepare staff to use social media in robust ways; and, using social
networking sites during the career management process, for social
research and studying abroad.
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