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Making Cinelandia - American Films and Mexican Film Culture before the Golden Age (Paperback)
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Making Cinelandia - American Films and Mexican Film Culture before the Golden Age (Paperback)
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In the 1920s, as American films came to dominate Mexico's cinemas,
many of its cultural and political elites feared that this "Yanqui
invasion" would turn Mexico into a cultural vassal of the United
States. In Making Cinelandia, Laura Isabel Serna contends that
Hollywood films were not simply tools of cultural imperialism.
Instead, they offered Mexicans on both sides of the border an
imaginative and crucial means of participating in global modernity,
even as these films and their producers and distributors frequently
displayed anti-Mexican bias. Before the Golden Age of Mexican
cinema, Mexican audiences used their encounters with American films
to construct a national film culture. Drawing on extensive archival
research, Serna explores the popular experience of cinemagoing from
the perspective of exhibitors, cinema workers, journalists,
censors, and fans, showing how Mexican audiences actively engaged
with American films to identify more deeply with Mexico.
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