|
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
|
Buy Now
Campaign Strategy & the Key to Political Longevity (Paperback, New)
Loot Price: R1,886
Discovery Miles 18 860
You Save: R980
(34%)
|
|
|
Campaign Strategy & the Key to Political Longevity (Paperback, New)
Expected to ship within 10 - 15 working days
|
Strategy is a simple and powerful method of analysis, it works in
the abstract and it is new to most readers. Designed for the
overburdened political operative, constituent steps of strategy are
easy to understand, analyse or design once divested of their
theoretical apparatus. Strategy's powers for coping with
uncertainty and the unexpected are easily harnessed for the
achievement of political success, and it is by this ease of
application that the design of the present book may be judged. It
is possible, for example, for the harried reader to go directly to
the chapters on developing a campaign strategy or designing a
response to a political tactic. The goal of the present book is to
propose that strategy can be a suitable foundation for the analysis
and development of any electoral candidate's campaign, the
significance of events in the course of that campaign, and the
prescription of a course of action, strategic or tactical, for
winning elections. By taking into account strategic interventions
as well as strategic interactions, it is possible to run a
successful campaign for parties or individual candidates. Strategy
provides a useful forecasting tool for relations between all the
actors who may be involved (individuals, groups, political parties,
factions within those parties, governments at various levels,
pressure groups and even election officials), which are fraught or
otherwise difficult. This book is the most recent instalment in a
series of books and articles introducing a new general theory of
strategy and its applications to an audience primarily composed of
non-strategists. The present series of books also fit into a
broader oeuvre, integrated along three axes. The first axis focuses
on the methodological and theoretical development of this new
theory of strategy. The second axis presents several structured
sets of case studies focusing on the various types of actors in
political systems, broadly defined. The third axis presents a
series of exercises and worksheets which pertain either to
particular applications of strategy or which spans the intellectual
development of a good strategist. This book covers both the first
and third axes, explaining the use of strategy in election
campaigns.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
