The book offers a comprehensive analysis of public opinion toward
presidential candidate spouses over the course of three decades,
drawing on multiple theoretical frameworks including the concept of
"new traditionalism" and a plethora of empirical data to explore
why some spouses engender greater support than others-and what
these reactions reveal about the American public and the gendered
nature of the American presidency. Recognizing that presidential
candidate spouses are important but understudied political actors,
this book provides extensive analysis of public evaluations of Bill
Clinton and Melania Trump during the 2016 presidential election as
well as the presidential candidate spouses in the 1992 and 2012
elections and places public reaction to these individuals in
historical context. The book considers important trends in U.S.
elections including party polarization from the distinctive vantage
points of candidate spouses and explores the symbolic importance of
historic firsts including the first African American candidate
spouse and the first male candidate spouse. No other work provides
a systematic exploration of public opinion towards candidate
spouses as distinct political entities across the modern political
era.
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