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Magazine Movements - Women's Culture, Feminisms and Media Form (Hardcover)
Loot Price: R4,243
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Magazine Movements - Women's Culture, Feminisms and Media Form (Hardcover)
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All women's magazines are not the same: content, outlook, and
format combine to shape publications quite distinctively. While
magazines in general have long been understood as a significant
force in women's lives, many critiques have limited themselves to
discussions of mainstream printed publications that engage with
narrowly stereotypical representations of femininity. Looking at a
range of women's magazines ("Cooperative Correspondence Club "and
"Housewife) "and magazine programmes ("Woman's Hour" and
"Houseparty"), "Magazine Movements" not only extends our definition
of a magazine, but most importantly, unearths the connections
between women's cultures, specific magazines and the implied
reader. The author first outlines the existing field of magazine
studies, and analyzes the methodologies employed in accessing and
assessing the cultural competence of magazines. Each chapter then
provides a case study of a different kind of magazine: different in
media form or style of presentation or audience connection, or all
three. Forster not only extends our definition of a magazine, but
most importantly, unearths the connections between women's
cultures, specific magazines and the implied reader. In this way,
fresh insights are provided into the long-standing importance of
the magazine to the variety of feminisms on offer in Britain, from
the mid twentieth century to the present day.
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